Strategic Management

Type

Book

Authors

Gerald A Cole

ISBN 10

1844800873

ISBN 13

9781844800872

Tags

Industrial, Management, Systems & Planning, Strategy & Competition, Education & Reference, Strategic Planning

Description

Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses. - from Amzon

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