Strategic Management: Concepts & Cases
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Type
Book
Authors
ISBN 10
0256140553
ISBN 13
9780256140552
Category
Unknown
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Publication Year
1994
Publisher
Pages
1048
Description
This book discusses the structure of the strategic process and examines and explains how to assess the position and assets of a company and that of its competitors. The book then considers how to analyze the strategic resources of a company with respect to several aspects of its structure, such as its marketing, its people and its finance. It then considers the questions that need to be asked when developing a corporate strategy and the best methods for managing any changes that may be required. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 226 | 1 | Yes |