Focus Groups: A Practical Guide for Applied Research, Third Edition
Type
Book
Authors
ISBN 10
0761920714
ISBN 13
9780761920717
Category
Unknown
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Publication Year
2000
Publisher
Pages
320
Tags
Description
Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements: - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group’s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group. - from Amzon
Number of Copies
1
