Special Events: A New Generation and the Next Frontier
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Type
Book
Authors
ISBN 10
047044987X
ISBN 13
9780470449875
Category
Unknown
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Publication Year
2010
Publisher
Pages
576
Tags
Description
This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 167 | 1 | Yes |